The real problem

You're not doing nothing. That's the problem.

Most local businesses already have the pieces. A website, a Facebook page, some ads, maybe radio, an email list, reviews, a salesperson, a CRM.

I call it spaghetti marketing: throw everything at the wall and see what sticks. Each piece gets set up by a different person, at a different time, for a different reason. Nobody decides how they should hand people off to each other. So the radio spot sends people to a website that doesn't mention the offer. The form fills go to an inbox nobody checks on Saturday. The happy customer never gets asked for a review.

Go ahead, press play.