The ad
Makes a promise
Someone hears about your offer, looks you up, and lands on a page that doesn't mention it.
Marketing strategy · South Bend, Indiana
A marketing strategist in South Bend who connects the pieces.
Brand, advertising, radio, digital, search, follow-up and customer experience, built to push each other forward instead of running on their own.
The problem
You're not short on marketing.
Most businesses here already have a website, a Facebook page, some ads, maybe radio, an email list and a CRM. What's missing is a plan that makes them hand people off to each other. That's the work I do.
The lead
Goes cold
A form comes in on Saturday. Someone sees it Tuesday. By then they called your competitor.
The result
Nobody knows what worked
Sales were up in May. Was it the radio, the mailer or the weather? Next year becomes a guess.
The marketing flywheel
Eight stages. One system.
Every plan runs through the same loop, so every impression leads somewhere and every result feeds the next turn.
01 · Awareness
Understand
Start with what is actually happening.
02 · Awareness
Create
Give people a reason to care.
03 · Awareness
Amplify
Put the idea where people already are.
04 · Conversion
Be Found
Attention turns into a search.
05 · Conversion
Convert
Make the next step obvious.
06 · Conversion
Nurture
Don't let interest go cold.
07 · Loyalty
Delight
The experience is the marketing.
08 · Loyalty
Learn
Feed what works back in.
Who I work with
Local businesses across Michiana.
South Bend, Mishawaka, Elkhart, Granger, Goshen, Niles and the towns in between.
Services
Home services and trades
Be the name people already know when the furnace, roof or water heater quits.
Care
Healthcare and professional
Build trust before the first appointment, then keep the calendar full.
Retail
Retail, dining and automotive
Drive traffic for the weekend, the season and the event, and bring people back.
How it starts
Three steps. No pitch.
Step 1
Take the Checkup
Seven quick steps. You get a brief on where your marketing is leaking.
Step 2
Talk it through
Thirty minutes on what you're trying to accomplish and what you're doing now.
Step 3
Get a connected plan
The right mix for your goal, and exactly how we will measure it.
Questions
What people ask first.
- What does a marketing consultant do for a local business?
- Looks at everything you're doing now, finds where people are getting lost between seeing you and buying from you, and builds one plan that fixes the weakest handoff first. The tool is not the strategy; the business problem decides which tools belong.
- Do I have to buy radio to work with you?
- No. I'm a Senior Marketing Consultant at Federated Media, so plans can include radio, digital, contests and events, but sometimes the right first move is fixing your follow-up or your Google profile. If radio isn't the right move yet, I'll tell you.
- What does it cost to get started?
- There's no cost for the Marketing Checkup or the first conversation. If we build a plan together, it's priced against the outcome it's built to produce.
- Do you only work with South Bend businesses?
- Mostly Michiana: South Bend, Mishawaka, Elkhart, Granger, Goshen, Niles and the towns in between. Federated Media also has stations in Fort Wayne if your customers are there too.