Writing · Delight
Customer experience
What happens after the sale decides the reviews, the referrals and the repeat business. The front desk, the ask, and the places customers meet you in person.
- Delight. The experience is the marketing.
- May 2026Your Front Desk Is Your MarketingPeople don’t refer friends because of your ad. They refer them because of how they were treated. The people who greet, answer and follow up are the experience, so train the handoff, not just the pitch.Read →
- Aug 2023Sponsorships That Pay OffA logo on a banner is where a sponsorship starts, not where it ends. How to show up, collect contacts, connect it to the rest of your marketing and judge whether it was worth the money.Read →