Writing · Convert · Nurture
Leads and follow-up
Turning interest into calls, forms and appointments, and making sure somebody answers: the website, the phone, response time, email and the list you own.
- Convert. Make the next step obvious.
- Nurture. Don't let interest go cold.
- Nov 2024The Customer You Already HaveMost marketing budgets go toward finding new customers. Keeping the ones you already have is usually cheaper and easier. A few simple ways to stay in touch and make the second purchase easy.Read →
- May 2024The Phone Call Is Part of the AdYou can run a great ad and still lose the customer on the phone. How calls get answered, returned and handled decides whether the marketing worked. A checklist for local businesses.Read →
- Oct 2022Collecting First-Party Data in Your Existing Ad CampaignsTurning ad response into data you own.FM blog ↗