Writing · Amplify
Radio and getting noticed
Putting the idea where Michiana already listens, watches and scrolls: radio, streaming audio, social, sponsorships, and staying on long enough to be remembered.
- Amplify. Put the idea where people already are.
- Feb 2026Where Local Attention Is NowYour customers’ attention is split across the car radio, streaming audio, connected TV, short video, search and AI answers. You don’t need all of them. You need the right few, connected.Read →
- Aug 2025Stop Boosting PostsThe Boost button is easy, and that’s the problem. A planned social ad starts with a goal, the right audience, a page to land on, enough frequency and a way to tell if it worked.Read →
- Aug 2024Political Ads Are Coming. Plan Around Them.This fall, election advertising will crowd local TV and radio in a market that reaches into Michigan. Here is how a local business can plan ahead and keep its message in front of people.Read →
- May 2022Radio Didn’t Go Anywhere. It Moved Into the Dashboard and the Phone.People still listen to local radio. They just do it in more places now: the car, the phone, the smart speaker, the podcast app. Here is how to plan audio as one channel across all of them.Read →
- May 2020Staying Visible When the Doors Are ClosedWhen business slows down, the instinct is to go quiet. Here’s how Michiana businesses can stay visible through the shutdowns by being useful instead of loud.Read →