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Measurement
Knowing what worked well enough to decide what to do next: analytics, what the numbers can and can’t tell you, what a customer is worth, and planning on evidence.
- Learn. Feed what works back in.
- Nov 2025Plan Next Year Around What This Year Taught YouBefore you set next year’s marketing budget, look hard at this one: what brought customers in, where they leaked out, what to stop and what to double. Budget on evidence, not habit.Read →
- Feb 2024What Is a Customer Worth?Most local ad budgets get set by gut feel. A little back-of-the-napkin math about what a customer is worth over time makes it easier to decide what to spend and what to keep.Read →
- May 2023Google Analytics Is Changing. Don’t Lose Your History.On July 1, Universal Analytics stops processing new data. If your website still runs on it, here is what to do in the next six weeks so you keep your numbers and start GA4 with a clean setup.Read →
- Nov 2021When Facebook Ads Got Harder to MeasureSince Apple’s iOS 14.5 update, Facebook ads report less than they used to. That doesn’t mean they stopped working. Here’s how to measure your marketing in ways you control.Read →